Boost Profits: Gift Voucher Sales Strategies this Father's Day

Published: 2024-05-23 / Author: Jessica Parkes

Creative Father's Day Gift Ideas

This year Father’s Day falls on Sunday 16th June and what a wonderful time of year to be celebrating dads and father figures alike. The weather is warmer so how about offering an exciting outdoor experience for the advenurous Father! We have handpicked a selection of gift vouchers to inspire you to create your own bespoke gift experiences.


Clay Pigeon Shooting

Gentleman's Afternoon Tea

Feature your Gift Experiences

The best way of having all your gift voucher experiences in one place is to set up a Father’s Day category, below is a great example.

Ensure you feature the category in your ‘bestselling’ or ‘recently added’ section so that it appears nice and visibly on your gift voucher shopfront.

Father's Day Gifts


Exclusive Offers

Who doesn't love a special offer when it comes to making purchases. With this in mind we recommend setting up an exclusive promotional discount code and sending out to your VIP customers that have signed up to your email newsletters. You can assign a percentage off or specify an amount that you wish to reduce the voucher by. This can often be a sure fire way of enticing your customers and increasing your voucher sales. 

Promoting Gift Vouchers to Increase Sales

Promotion is key to driving gift voucher sales and increasing overall revenue. You can promote your gift vouchers through various channels, such as social media and email marketing to engage your audience. Plan your posts to coincide with peak buying times to maximise sales. We have looked at data from last year and it is clear to see that customer's like to make last minute purchases! By actively promoting and sharing your gift vouchers your business can boost sales and maximise profits.

Enhancing Customer Experience through Gift Vouchers

Gift vouchers not only drive revenue but also enhance the overall customer experience. By offering gift vouchers, your business provides customers with the opportunity to try new products or services and have a positive experience. This can lead to repeat business and referrals, further increasing revenue. Additionally, gift vouchers can be used as a tool for customer retention, as they incentivize customers to return to your business to redeem their voucher. By enhancing the customer experience through gift vouchers, your business can build customer loyalty and maximize profits.

Insights and inspiration

We hope this blog has provided you with some inspired ideas and strategies for your gift voucher campaigns; we do all we can to help you drive extra revenue year-round. If you’re not selling gift vouchers online yet, then get in touch today to find out more. Get in Touch