Get ahead this Mother's Day!
Mother’s Day is fast approaching! With Mothering Sunday falling on the 19th of March this year, the time has come to be thinking about how you can transform your gift voucher shop to help simplify the process for those looking to buy from you this March. Whether this is by adding a new dedicated category or even creating new special Mother’s Day packages with shorted expiry dates, the options are endless!
Elevate your vouchers
A Spa Day, Afternoon Tea, Dinner, all tried-and-true classics! But how can these packages be elevated for a Mother’s Day gift? Well, let’s be honest we’re sure what you offer is incredible so why not let your customers know – broadcast your vouchers over your social channels to reach as many potential customers as possible and let them know what a perfect gift your vouchers make for Mother’s Day.
If you currently offer just a monetary voucher, for let’s say dining, how about creating a package meal instead. This could include two main meals, alongside two starters or desserts and a house bottle of wine, for example. This has the potential to be much more appealing to buyers as they know when purchasing this voucher their recipient will be enjoying a full dining experience.
Upgrades like flowers, chocolates and wine are always popular, so why not add these options as vouchers to you site? This way your customers can buy a voucher and add on one of these extra for a more personal touch.
If you’re buying a voucher for a mother this March, how about also letting them know you will take care the children whilst they enjoy their gift, so they can take the time to truly relax and switch off!
Offers we love
Here are some vouchers that have caught our eye and we think make perfect inspiration!
Small plates, deserts and cocktails from Greens in Manchester or Sale sounds like every mum's dream. A Grab & Go or Hamper from The Deli on Verulam is an irresistible foodie gift or for the wine lover A wine tasting and tour from Fizz on Foot might be more apt! They are based in Eastbourne where incidentally you'll find a whole wealth of experiences to choose from.
Afternoon Teas are our most popular voucher type, here are a couple of unique ones to tempt you! The Harrogate Majestic Hotel and Spa offer this indulgent ‘Afternoon Tea with a Gin and Tonic’ that we think looks absolutely delicious! Including an array of savoury & sweet treats, scones with clotted cream & jam, sandwiches and a choice of tea, coffee, or hot chocolate. Or for a gin & tea with a twist a must try is a Botanicals Tea from Rowton Hall in Cheshire.
Heacham Manor are offering this fabulous ‘1 Night Premium B&B Stay’ in a Manor Deluxe Plus, Pavilion Deluxe or Manor Four Poster Room, including Full English Breakfast. Whose mum wouldn’t love a night away in a four-poster room with breakfast already taken care of the next morning?
Did someone say relaxation? Lincombe Hall Hotel & Spa are offering this ‘Indulge & Unwind' Spa Day’ gift voucher, which includes A 60-minute treatment, full use of spa facilities for two hours, a full afternoon tea or a two-course meal and more!
New mums and mums-to-be also deserve a treat; while they may have recently been 'showered' with personalised or funny gifts, something memorable at a special time can mean the world! Carbis Bay's Serenity by the Sea Head-to-Toe experience or Moor Hall's Mum-to-be Spa day. Provide the perfect pampering gift ideas.
Don't forget to be mindful
Remember to be thoughtful. A lot of people won’t be looking forward to this time of year, and a kind thing you can do is add a button to your email marketing campaigns letting your customers opt out of receiving Mother’s Day related emails.
We hope this blog has offered insightful inspirations for your hospitality business! At Gift Voucher Brilliance, we do all we can to help you drive extra revenue year-round.
Don’t have a voucher solution? We would love to tell you more about how we can help you increase your revenue. Get in touch, and we’ll set up a time suitable for you!