Making the most of Mother's Day - Tips to Sell more Gift Vouchers

Published: 2024-02-22 / Author: Jessica Parkes

Here at GVB HQ we like to look ahead at what significant events are coming up and give you some insights and inspiration on how best to present those wonderful gift experiences to your customers. One of those important occasions is indeed Mother’s Day which falls on Sunday 10th March this year.

Tip #1 Create an individual category

With the exception of Christmas and Black Friday, Mother’s Day is one of the busiest buying times for consumers and it’s no secret that gift voucher experiences feature exceptionally high on the gift giving list. This is especially true for those ‘hard to buy for’ loved ones who seem to have everything. This gives you the perfect opportunity to create a gift guide with some beautiful packages and assigning them to an exclusive Mother’s Day category. Check out our handy video tutorial that gives concise instructions on this feature.

Tip #2 Reach out to Loyal Customers

By using your existing customer data which is easily exported from GVB you can send out emails to your target audience to capture their interest. Ensure that you have a well ‘stocked’ Mother’s Day category that include your special gift experiences. Take a look at our simple tutorial on how you can export your customer data for marketing purposes.

Tip #3 Display your Best-Selling Gift Vouchers

A good tip would be to feature your Mother’s Day category in a ‘best-selling’ or ‘recently added’ carousel so that it appears prominently on your shopfront.

This will give your customers an instant snapshot of the experiences you are selling.

Tip #4 Be Bold and Be Seen

We say this all the time and it may seem obvious but it is vital that your gift voucher banner or button is bold and visible on the homepage of your website. You want customers to be able to search for gift experiences easily and efficiently.

Share your Mother’s Day gift Guide on your social media channels using the pink link in the category set up.

Tip #5 Leverage your Gift Voucher Sales with last-minute purchases

Recent data taken from Christmas day proves there will always be those last-minute shoppers who will leave it to the wire to decide on their purchase! Therefore, we suggest keeping your gift experiences available for buying right up until the actual day and maybe even a day or two beyond. 

If you are offering a gift voucher that has a limit on the number you can sell then one of the many great features with Gift Voucher Brilliance is the ‘stock control’ option. This allows you to keep track of how many of those specific vouchers are sold. Click this link which will take you to our helpful video tutorial.

Tip #6 Celebrating Women

Let’s not forget that it isn’t just about celebrating Mother’s, but mums-to-be, stepmothers, aunties, grandmothers, sisters and those significant people in our lives that we simply want to express our heartfelt appreciation for all that they do.

There are many ways in which you can present your gift voucher experiences to add a little variety. We have selected a few great examples of how you can fit those experiences into your Mother’s Day Gift Guide

Carbis Bay

Moor Hall

Lewis Partnership

West Retford Hotel



We have a great team here at Gift Voucher Brilliance who do all they can to help you drive extra revenue year-round. Want to sell more gift vouchers with us?

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