Love is most definitely in the air in 2023!
Whilst we all know February 14th is the International Day of Love (a.k.a. Valentine's Day), which happens to fall on a Tuesday this year. So we’ve come up with some inspiring ideas to make this midweek day momentous for your customers and drive that Gift Voucher Brilliance revenue!
If you’re a hotel or B&B, offer a special Valentine's mid-week break, perhaps adding optional extras like flowers and chocolates in your rooms. Or maybe let your guests have a late checkout or breakfast for no extra charge when they stay with you on the 14th. The Cornwall Hotel offers a mid-week wind-down for two, which sounds just the thing to chase away those back-to-work January blues!
Offer romantic packages; these can be sold in conjunction with stays or as a gift voucher; these packages could include bouquets, rose petals, champagne, chocolates etc., to be laid out in the room ready for your guests’ arrival. Just make sure to put in the voucher redemption to call ahead to arrange this with their room booking! Do you know sometimes, just the creative naming of an experience can be the difference in making a sale? Who wouldn't be tempted by Arabian Indulgence Day, a spa day created by Craiglands Hotel in Yorkshire?
The world is your oyster
Dining experiences. Offer your customers dining experiences with a twist, maybe a candle-lit dinner with a guaranteed view or special ‘lovers’ themed dishes with the perfect wine pairings such as Offshores Graze and Wine for two or The Dome's Cheese and Double Cask Whisky experience. so go on get creative; the world is your gift voucher-themed oyster!
Be inclusive! Remember that not everyone will be celebrating the day, or even that not everyone celebrating is a couple, such is the rise in new trends like ‘Galentines’ day, where groups of friends get together and celebrate their friendship. This is more often celebrated on the 13th; however, as this is a Monday – expect those early celebrators the weekend before!
Spread the love
Make sure you’re updating your gift voucher site with your Valentine’s Day offers well in advance to make the most out of this sales period – there are always early shoppers! Share these offers on your social media pages to maximise your sales.
One of our top selling clients in February 2022 used social media and email marketing leading up to Valentine's to promote their Spa and Dine packages for Two. This drove sales for the particular voucher, but also facilitated in the sale of other vouchers too, resulting in £5,000 of gift voucher revenue!
Spa day vouchers generated £10,000 in revenue
This client is consistent at brand building and marketing, using social media to promote their gift vouchers for every season and festival to maximise their sales. In this particular example, they offered a spa day package for Valentine's Day which they promoted in the lead up to the day of the sale and generated £10,000 in gift voucher revenue.
Ideas to Inspire
Looking for some inspiration? The growth in experience days and breaks is exponential and memorable gifts are proving ever more popular; take a look at Moor Halls' Bee Keeping break or Falmouth Sailing Schools Powerboat Experience for something more exhilarating.
How about offering an overnight stay, spa treatment and dinner in a package for two people, perfect for couples or friends?
A special themed Afternoon Tea will always go down a treat! This would be great for Galentines Day celebrations.
Perhaps even just a spa day with a treatment included, the beautiful backdrop at Carbis Bay provides the perfect setting for a Couples Spa Retreat.
OVER TO YOU
We hope that you have got some inspiring ideas to inspire your hospitality gift voucher shop this February. The opportunity for year-round revenue is endlass, year-on-year we see consistent growth in gift voucher revenue. With a little creativity and, of course, some marketing, you can really drive those sales. In fact, top-selling clients for Valentine's month last year focused on luxury experiences for two, and two of our top sellers were spa packages.
At Gift Voucher Brilliance, we do all we can to help you drive extra revenue year-round.
Don’t have a voucher solution? We would 'love' to tell you more about how we can help you increase your revenue. Get in touch, and we’ll set up a time suitable for you!