black friday online shopping 2020

Black Friday is not cancelled: 2020 trends and tips

Written by: Gift Voucher Brilliance

Will Black Friday still go ahead this year? When is it? And will it look different to usual? Discover our predictions, and our top tips on how to maximise voucher sales this year.

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Room GBV

Using Gift Vouchers To Capitalise On VAT Reduction

Written by: Skye Onley

Now that businesses like yours are open again, there is a new benefit to selling vouchers. Read on to find out how the VAT reduction affects gift vouchers, and how you can use them to save even more money.

 

 

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picnic

The Surprising Gift Vouchers Which Are Selling Out This Summer  

Written by: Skye Onley

As lockdown eases and businesses reopen, the opportunities to sell gift vouchers grow. From mini-moons to outdoor cinema, we’ve compiled some unexpected success stories to inspire your voucher shop, alongside trends you can engage with to maximise your sales.

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father's day

Top Tips to sell more Gift Vouchers this Father’s Day

Written by: Gift Voucher Brilliance

Gift Vouchers are becoming an increasingly popular way to treat a friend or relative and with Dads in particular being considered notoriously hard to buy for, the option to buy an experience or treat to be redeemed at a time that is convenient for the recipient is the perfect solution and makes a unique and thoughtful gift. With our gift voucher solution, you can set up gift voucher options in minutes; choose to promote a particular service, or tailor vouchers to a particular celebration. In this case, Father’s Day (Sunday 21st June!) What’s more, from our experience, a staggering 20-30% of all vouchers sold, go unredeemed!

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IOU breaks

Why Selling Gift Vouchers Is the Best Way To Keep Cash Flowing Into Your Hospitality Business

Written by: Skye Onley

There’s no way around it: this has been a difficult time for many business owners, especially in hospitality. COVID-19 has cancelled spring and summer holidays, and with them the cash flow businesses depend on.

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mothers-day

Popular and Profitable Gift Vouchers for Mother’s Day

Written by: Skye Onley

With nearly every UK family looking to treat the lady of the house to something special on Mother’s Day, the event has a huge amount of sales potential. How do you make the most of it?

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Glass House Resized (1)

A New Year, A Brand New Gift Voucher Brilliance

What a year 2019 was. We refreshed our brand at Clockwork Marketing, moved into a new home, and updated our in-house systems. Top of the list was Gift Voucher Brilliance. We are delighted with our shiny NEW Gift Voucher Brilliance solution, which has launched for 2020.

 

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Black Friday

Black Friday: top tips to running a successful online campaign

Research shows that of UK consumers intending to take advantage of the Black Friday sales this year, 77% expect to purchase their bargains online, compared to 17% in-store. And with many consumers (57%, in fact) holding off on making purchases in anticipation of bagging a bargain on 29th November, it’s a prime opportunity to boost your online sales! To help you cash in on Black Friday, we’ve put together our top tips for running a successful online campaign.

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Gift Voucher Brilliance Festive Blog

Here come the holidays…

Reach for the stars this festive season.

Did you know? Over half of UK shoppers say they research online before buying and 57% of shopping time is now spent online! 

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Afternoon Teaspiration

There is something quintessentially English about an afternoon tea. Dating back to the third millennium BC in China but popularised in the England during the 1660s century by King Charles it has and always will be a great British tradition!

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