See your sales sky rocket this Black Friday
Generate seasonal revenue this Black Friday
Gift vouchers are a fantastic way to attract customers and boost sales during the holiday season. Not only do they make great gifts, but they also encourage repeat business and can help increase brand loyalty. By offering gift vouchers on Black Friday, you can generate revenue before the Christmas peak sales and provide your customers with a convenient and thoughtful gifting option.
How some of our top selling clients maximise Black Friday sales
By incorporating gift vouchers into your Black Friday marketing strategy, you can not only boost your holiday sales but also create long-term value for your business.
We have gathered some of the top Black Friday promotion ideas we saw in 2023 which serve as great inspiration as to how you too can create some exciting gift voucher experiences.
Coastal Hotel in the South West - Launched a Black Friday offer of an extra 10% between 23-27 November
Spa Hotel in the Midlands - Offered an additional 15% discount on all vouchers in the lead up to Black Friday
City Restaurant - Launched a value added monetary voucher e.g. £100 = £50.00/£50 = £25.00
Consider offering a special discounted gift voucher that can be redeemed for your services at a later date. This can be a great way to generate revenue now, while providing value to your customers in the future.
Hotel and Spa Resort - Launched a limited edition voucher for an overnight stay with breakfast £110 - with a short validity window
Campaign Success #1 - Hotel and Spa Resort
- Launched a Black Friday campaign following one of our webinars
- Primarily a wedding venue therefore wanted to fill their quieter months, so a shorter redemption window than usual was essential.
- The venue packaged up a Black Friday bed and breakfast offer for £99.
- This resulted in £120,706 revenue with 1,222 vouchers sold!
Campaign Success #2 - City Restaurant
- Special edition: launched a value added monetary voucher in November before Black Friday
- Promoted in house and on their social media
- Generated £15,000 in revenue
Campaign Success #3 - Boutique Hotel & Restaurant in Edinburgh
- Created some limited-edition romantic gift vouchers
- November and December campaign
- Promoted campaign across their website, social media and email marketing
Make this Black Friday your most successful yet
We strive to help our clients succeed with their seasonal campaigns and here is how in a few simple steps...
Capture interest early – teasers on social posts
- Create a build-up - it's more than just a day, start teasing that you will be having a sale early to get people excited and watching your marketing channels. Capture their data and get them to follow you on social channels
Exclusive deals – create a sense of loyalty reward
- Offer something unique - make sure your vouchers stand out from the crowd. People are looking for unique experiences
Clear, concise promotions – don’t complicate your offers
- Keep it simple - people will be bombarded with offers and discounts during November so make it easy to see how they will benefit from buying your gift experiences
VIP events – sign up to receive offers
- Utilise all your marketing channels - share your offers on your website, email, social platforms
Exclusive deals – create a sense of loyalty reward
- Set up a Limited-Edition category and vouchers. Creative thinking around wording – Autumn/limited-edition experiences promotion. Focus on luxury.
Best selling vouchers and experience trends
In recent years we have also seen growing trends within the Experience Market. There are some lovely seasonal experiences out there such as wreath making, bauble decorating, afternoon tea with Santa, party nights; all make for a great social event and opportunity to sell as a gift voucher.
Black Friday is a day full of potential sales. Get creative with your promotions and take advantage of the opportunity to boost your seasonal revenue.
The top three selling gift vouchers still remain at;
1) Afternoon Tea
2) Monetary
3) Spa Package
So, get ready to make the most of this Black Friday by offering your customers the perfect gifting solution!