See your sales sky rocket this Black Friday

Published: 2024-10-30

Generate seasonal revenue this Black Friday

Gift vouchers are a fantastic way to attract customers and boost sales during the holiday season. Not only do they make great gifts, but they also encourage repeat business and can help increase brand loyalty. By offering gift vouchers on Black Friday, you can generate revenue before the Christmas peak sales and provide your customers with a convenient and thoughtful gifting option.

How some of our top selling clients maximise Black Friday sales

By incorporating gift vouchers into your Black Friday marketing strategy, you can not only boost your holiday sales but also create long-term value for your business. 

We have gathered some of the top Black Friday promotion ideas we saw in 2023 which serve as great inspiration as to how you too can create some exciting gift voucher experiences.

Coastal Hotel in the South West - Launched a Black Friday offer of an extra 10% between 23-27 November

Spa Hotel in the Midlands - Offered an additional 15% discount on all vouchers in the lead up to Black Friday

City Restaurant - Launched a value added monetary voucher e.g. £100 = £50.00/£50 = £25.00

Consider offering a special discounted gift voucher that can be redeemed for your services at a later date. This can be a great way to generate revenue now, while providing value to your customers in the future.

Hotel and Spa Resort - Launched a limited edition voucher for an overnight stay with breakfast £110 - with a short validity window

Campaign Success #1 - Hotel and Spa Resort

  • Launched a Black Friday campaign following one of our webinars
  • Primarily a wedding venue therefore wanted to fill their quieter months, so a shorter redemption window than usual was essential.
  • The venue packaged up a Black Friday bed and breakfast offer for £99.
  • This resulted in £120,706 revenue with 1,222 vouchers sold!

Campaign Success #2 - City Restaurant

  • Special edition: launched a value added monetary voucher in November before Black Friday
  • Promoted in house and on their social media
  • Generated £15,000 in revenue

Campaign Success #3 - Boutique Hotel & Restaurant in Edinburgh

  • Created some limited-edition romantic gift vouchers
  • November and December campaign
  • Promoted campaign across their website, social media and email marketing

Make this Black Friday your most successful yet

We strive to help our clients succeed with their seasonal campaigns and here is how in a few simple steps...

Capture interest early – teasers on social posts

  • Create a build-up - it's more than just a day, start teasing that you will be having a sale early to get people excited and watching your marketing channels. Capture their data and get them to follow you on social channels

Exclusive deals – create a sense of loyalty reward

  • Offer something unique - make sure your vouchers stand out from the crowd. People are looking for unique experiences 

Clear, concise promotions – don’t complicate your offers

  • Keep it simple - people will be bombarded with offers and discounts during November so make it easy to see how they will benefit from buying your gift experiences

VIP events – sign up to receive offers

  • Utilise all your marketing channels - share your offers on your website, email, social platforms

Exclusive deals – create a sense of loyalty reward

  • Set up a Limited-Edition category and vouchers. Creative thinking around wording – Autumn/limited-edition experiences promotion. Focus on luxury.