Gift Voucher Brilliance Logo
Gift Voucher Brilliance Logo
+44 (0)1803 872999 Request A Demo
  • Solution
    • Voucher Designs
    • Point of Sale Packs
    • Gift Voucher Fulfilment
    • Training and Support
  • Services
    • Hotel Gift Voucher Shops
    • Restaurant Gift Voucher Shops
    • Special Day Vouchers
    • Gift Voucher Manager
  • Our Clients
    • Testimonials
  • Blog
  • FAQs
  • Contact
+44 (0)1803 872999
Gift Voucher Brilliance Logo
Request A Demo

Search


Archive

OR

Categories


Tag Cloud:

Creations , Gift voucher history , tips , Latest creations , Mother's Day
Are you pro-actively promoting your gift vouchers?

Are you pro-actively promoting your gift vouchers?

02 January 2018

Here at Gift Voucher Brilliance we care about our clients - we are always continuing to offer support and advice, we don’t stop once your shop is live.

With your interests at heart, we’ve put together a mini-checklist of actions to actively promote your gift vouchers and encourage your customers to make a purchase.

All our ideas can be actioned in-house with the right marketing tools or by a team of hospitality specialists – please do get in touch with our marketing team if you are in need of a helping hand.

Website

Your website is your most vital tool – make sure your navigation is clear and easy with an obvious button and a call to action to shop your online gift voucher shop. 

Email Marketing

Don’t expect your guests to know that you are selling gift vouchers, you need to tell them! Send an email to your client list promoting your voucher shop with any seasonal vouchers you may have. Include a personal message “you may like…” to increase engagement. Don’t forget to include a button, link or even a banner on every email newsletter to remind them you sell gift vouchers!

Blogging

New and recent content is ranked higher on google listings – blog posts are a great way to move up the rankings but to also promote your gift vouchers. Why not put together a mini gift guide that includes your best-selling and seasonal vouchers.  

Social Media

Your social channels are one of your greatest assets – promote your voucher shop and individual gift ideas, if budget allows add money behind your post to reach a wider audience and target lookalikes. Don’t forget sell gift vouchers as well as the experience!

Email Signature

Do you send emails from Outlook on a daily basis? Do you interact with customers via email? Why not add a footer to your email with a link to your gift voucher shop – make it graphical to catch the eye. 

Offline Collateral

Your guests have already been converted they have already made a purchase to visit. Traditional ways are not to be forgotten. Include a message in your marketing collateral or even create your own point of sale pack for promotion.

  • Button Badges – to add to staff uniform, this reinforces the message!
  • Business cards/Postcards/Flyers – a small takeaway style advertising to put in rooms or on reception.
  • Menus – guests eating in your venue will always read a menu. Add a note to your menu about gift vouchers.
  • Posters – dot these around the hotel (restaurant, spa, reception even the loos!).
  • Table talkers – Most guests generally eat sat at a table, re-inforce your online gift voucher shop with a tent card promotion.
  • Direct mail – a postcard or brochure with a seasonal gift guide - combine direct mail with digital marketing and the conversion rate more than doubles.

 

For further information and enquiries on any of the above marketing tips please get in touch. Call the Gift Voucher Brilliance team on 01803 872999 or email info@giftvoucherbrilliance.co.uk today.

 

 

Published within the category of Gift Vouchers


Why choose us…

  • A customisable, user-friendly online store

  • Sell vouchers online 24/7

  • Postal fulfilment option available

  • Easy voucher management

  • Can bolt on to your existing website

  • An easy way to increase your revenue


As a multi-award winning Hotel, Spa & Estate, we needed a reliable and simple way to offer gift vouchers covering all we have to. Clockwork Marketing provide a solution that not only works well for the client but enables us to increase sales, monitor purchases and make regular changes, resulting...
Catherine Duffey, Carbis Bay Hotel
Clockwork have been absolutely fantastic since becoming our new gift voucher software provider. We have seen an increase in sales year on year for each of our venues and the latest version of the software looks incredibly professional and is very easy to use. I would have no hesitation in...
Scott Walker, James Thomsons Collection
We have used Clockwork marketing for approaching three years now. They proactively handle our social media campaign, website and gift voucher services - this is a long established marketing agency who know what they are doing.
Edward Herring, Washingborough Hall
It’s great to see our Gift Vouchers being professionally promoted and fulfilled and our relationship with Clockwork on Gift Voucher Brilliance has been excellent.
Martin Evans, The Tourism Business
Thanks for your help with our new gift voucher shop, the support and service we have received from you has been outstanding.
Geenral Manager of Hotel Indigo Dundee
“Since working with Clockwork our voucher sales have dramatically increased. They have helped us create an efficient and extremely bespoke service but most importantly their support and solution to problems is seamless.”
Jenny Wilmot, Events Manager

Not a hospitality business? No problem! Get in touch for more options.
Airth Castle
Dalmahoy
Lake Country - House and Spa
Washingborough Hall
Weetwood Hall
Netherstowe House
Stay up to date in the world of gift vouchers

Email Newsletter

Sign up to our newsletter to recieve corrospondence from the Clockwork Marketing Team.
We never sell on data or contact details. Please view our Privacy Policy for more information.
Thank-you for signing up!
  • Home
  • Privacy Policy & Cookies
  • Contact
  • Site Map
© 2017 Created by Clockwork Marketing and Direct Mail Ltd.
Newton Abbot. Devon. TQ12 5DY

Tel: 01803 872999 | Email: info@giftvoucherbrilliance.co.uk

Privacy Policy & Cookies