With just about every family in the UK looking to treat the lady of the house to something special on Mother’s Day, there is a huge amount of sales potential in this event each year. So how do our clients make the most of Mothering Sunday each year?
The short answer is that they offer something that you can’t buy in the shops. Rather than the typical Mother’s Day gifts of wine or chocolates, they offer a one off experience to remember. The key is in tailoring this to your customers and offering the right choices, from small but special treats to giving mum a well-deserved pampering day or even a mini holiday. Here are some of our most profitable and popular gift voucher ideas for Mother’s Day:
Afternoon tea with mum
Mothers are so often the family member to put hours of time and care into making and baking treats for the family and guests. If anyone deserves an afternoon off with a selection of fine teas and homemade cakes, it has to me mum. It’s little surprise that vouchers for special English Afternoon Teas are a huge success for many of our clients. These can be anything from a classic cream tea, through to Champagne service with a glass of bubbly. Not only are these a delightfully civilised way to spend an afternoon, but an affordable treat for those who want to spoil mother without spending a fortune.
Spa treatments and pampering vouchers
Another highly successful option, spa treatments are always well received. After all, perhaps the ideal Mother’s Day present is something she would enjoy but seldom fork out for herself. Mothers so often put other family members first, so it’s lovely to turn the tables with a genuine surprise. The other great advantage of spa and beauty sessions is their versatility. Your customers could treat mum to an affordable hour of soothing massage, but equally they could buy her several treatments or even a complete spa break.
Tasty Gifts for Foodies (and no washing up!)
Little beats mum’s home cooking. We’re not going to dispute that. But giving her an excellent meal is a fantastic treat to give her a break and say thanks. Beautifully presented restaurant gift vouchers help make dinner into a special occasion. Indeed, for any venue that prides itself on great food, dining gift vouchers are an absolute must. Not only do these generate extra bookings, but also cement your reputation as an excellent place for special occasions and foodie events.
Sweep her away with a short break
As well as affordable treats it is also important to offer customers bigger gift ideas and ways to express their love and thanks even louder. Nor is it purely your higher spending customers who will invest in more luxurious hotel gift vouchers. Others will often have a special reason to treat mother to a greater surprise this year, whether it is to say thank you or mark a special year for the family.
A mini break is so much more than a one off gift; it is a complete experience. Several of our venues also get excellent results by offering themed or inclusive breaks, such as an overnight stay with a three-course meal. Our elegantly boxed gift vouchers are perfect to help you sell a variety of mini breaks and make the recipient feel special. Our easy to use system provides ideal gift voucher solutions to meet the needs of your business. In short, this is the ideal, easy to use online gift voucher system. As many of our clients will testify, Gift Voucher Brilliance is a supremely user friendly platform to sell vouchers online! Why not contact us to see how your business can benefit today?