Gift Vouchers

Black Friday: top tips for running a successful online campaign

The total spend during Black Friday weekend 2019 in the UK was a huge 8.6 billion pounds, with 194 million visits made to UK retail websites on Black Friday itself. 

Despite an online spending boom during Black Friday weekend in 2020, overall sales were lower than in 2019, as non-essential shops remained closed due to the Coronavirus Pandemic.

This year, with online sales remaining high, and physical shops open, we expect to see a return to spending levels of 2019. To help you cash in on Black Friday, we’ve put together our top tips for running a successful online campaign.

Get Behind The Gift Voucher Sales Boom

As the staycation trend grows and restrictions ease, gift voucher sales have hit an all-time high. 

Are you pro-actively promoting your gift vouchers?

Here at Gift Voucher Brilliance we care about our clients - we are always continuing to offer support and advice, we don’t stop once your shop is live.

The Gift Voucher VAT rate is changing

Sound familiar? Last year the Government lowered some VAT rates to 5%.The latest Budget outlines a phased return to the standard rate of 20%. More information on the changes and what you need to do.

Is your Gift Voucher Shop February ready?

A new leaf. A cleaner slate. The pandemic may not be over but 2020 - year of the pandemic - is.

2021 is a turning point. The beginning of any New Year is an invitation to pause for breath. This one is a time to make plans and set intentions for a brighter future. 

Using Gift Vouchers To Capitalise On VAT Reduction

Now businesses like yours have reopened, there is a new benefit to selling vouchers. Read on to find out how the VAT reduction affects gift vouchers, and how you can use them to save even more money.

The Surprising Gift Vouchers Selling Out This Summer  

As lockdown eases and businesses reopen, the opportunities to sell gift vouchers grow. From mini-moon stays to outdoor cinema experiences, we’ve compiled some unexpected success stories to inspire your voucher shop. 

Top Tips to sell more Gift Vouchers this Father’s Day

Gift Vouchers are becoming an increasingly popular way to treat a friend or relative and with Dads in particular being considered notoriously hard to buy for, the option to buy an experience or treat to be redeemed at a time that is convenient for the recipient is the perfect solution and makes a unique and thoughtful gift. With our gift voucher solution, you can set up gift voucher options in minutes; choose to promote a particular service, or tailor vouchers to a particular celebration. In this case, Father’s Day (Sunday 21st June!) What’s more, from our experience, a staggering 20-30% of all vouchers sold, go unredeemed!

Afternoon Teaspiration

There is something quintessentially English about an afternoon tea. Dating back to the third millennium BC in China but popularised in the England during the 1660s century by King Charles it has and always will be a great British tradition!

Father's Day Gift Vouchers

Looking for the best Father’s Day gift vouchers this June? Here are a handful of gift experiences from UK hotels and restaurants from a selection of Gift Voucher Brilliance clients.